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Resume

Work
Experience

SnackCrate

2024 - Present

Marketing Director

  • Oversaw go-to-market campaigns and offers across web, email, paid media, &, social.

  • Managed $100K/mo multi channel ad budget to drive customer acquisition, optimizing campaigns for maximum ROAS and CAC efficiency using engaging ad content.

  • Developed, managed, and curated engaging content for ad campaigns, aligning creative assets with audience insights to maximize engagement and conversions.

  • Increased AOV by 20% with customizable checkout flow upgrade options.

  • increased LTV by 25% by incentivizing 6 /12 mo term plans with exclusive offers/savings

  • A/B Test to ensure all content/copywriting is structured for best conversion optimization.

  • Manage content deployment across web, email, social, and paid channels.

  • Leverage analytics to measure content effectiveness, engagement, and ROAS.

  • Led merchandising for product line of 300+ unique items, including 30 new per month, ensuring cohesive branding and high-impact presentation across digital and print.

  • Launched a new revenue stream within the customer account page for supplemental add-on purchases, generating an additional $1M in annual revenue.

  • Executed the 2024 holiday campaign, $501,643.39 in supplemental revenue a 19% YoY increase.

2020 - 2024

SnackCrate

Director of Photography

  • Create brand focused content for website, digital advertisements, social media, and print.

  • Plan and execute content that drives conversions across digital ads, landing pages, and the subscription flow process through visually compelling still imagery and video. 

  • Lead the strategy and execution of digital marketing campaigns across multiple search, social, and display channels including Facebook, Instagram, Google, Snapchat, & TikTok, and E-mail in an effort to hit or surpass goals within a budget. 

  • Manage design team's creative agenda and provide digital assets to execute deliverables and bring campaigns to life.

  • Communicate effectively with the design/creative team staying accountable, highlighting wins, losses, and insights for effective marketing practices.

  • Organize and maintain digital content calendar for acquisition tactics and decreasing churn. 

  • Execute the planning and production for all seasonal campaigns and product launches.

  • Collaborate with film and production agencies to produce commercial campaign projects operating within a budget.

  • Concept, ideate, and write story boards for in-house and commercial campaign projects. 

  • Manage and operate all studio equipment necessary to carry out product marketing creative.

FOIL

2020 - 2024

Director of Photography

  • Photograph high quality studio product shots for website, print, and customer checkout flow. 

  • Create brand focused content for website, digital advertisements, social media, and print.

  • Plan and execute content that drives conversions across digital ads, landing pages, and the checkout flow process through visually compelling still imagery and video. 

  • Lead the strategy and execution of digital marketing campaigns across multiple search, social, and display channels including Facebook, Instagram, Google, Snapchat, & TikTok, and E-mail in an effort to hit or surpass goals within a budget. 

  • Execute the planning and production for all seasonal campaigns and product launches.

  • Collaborate with film and production agencies to produce commercial campaign projects operating within a budget.

  • Direct scripted content and field productions with high profile talent.

  • Manage travel, schedules, and budget for all creative & video related projects.

  • Concept, ideate, and write story boards for in-house and commercial campaign projects. 

  • Manage and operate all studio equipment necessary to carry out product marketing creative.

Education

University of South Florida

May 2015 - Aug 2017

Bachelor​ ​of​ ​Sciences,​ ​Health​ ​Sciences​ 

University of South Florida

May 2015 - Aug 2017

Bachelor​ ​of​ ​Sciences,​ ​Public Health

Florida A&M University

Aug 2012 - May 2015 *Transferred

Bachelor​ ​of​ ​Sciences,​ ​Biology

Skills
& Expertise

  • Product Photography

  • Product Videography 

  • Content Creation

  • Adobe Suite: Premiere Pro, After Effects, Photoshop

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